It’s not just about the data.
It’s about the story.
Harnessing travel data to
drive business decisions
and
Coaching on communication
and storycrafting
Telling stories
is what we do
We founded Larkspur Hospitality Consulting to serve our clients in two specific ways. One, organize and interpret complex travel data to develop actionable narratives around critical business questions. And two, provide in-house training and coaching on communication so those same clients can develop and nurture their own team of storytellers.
Meet Carter & Ali
Carter and Ali have spent a combined 40+ years distilling travel data to craft honest and compelling narratives through thousands of client projects and hundreds of public speaking engagements, media interviews, and industry articles.
Carter Wilson, ISHC
Carter has over three decades of experience in the hospitality industry, nearly all of them spent consulting. After fifteen years serving as Senior Vice President with HVS, Carter then spent a dozen years overseeing STR's consulting operations. A firm believer using complex data to weave simple narratives, Carter has extensive public-speaking experience, lecturing frequently at major conferences and company events for audiences from ten to 1,500.
In his other life, Carter is also the USA Today bestselling author of nine critically acclaimed, standalone psychological thriller novels, as well as numerous short stories. He is an ITW Thriller Award finalist, a five-time winner of the Colorado Book Award, and his novels have been optioned for television and film.
Ali Hoyt, ISHC
Ali was Senior Director of Consulting at STR for nearly 11 years. She led a consulting team that provided consulting services across a large, global, and diverse client base. Using STR’s proprietary database of hotel performance data, the consulting team worked directly with clients to deliver customized solutions that empowered clients to make informed decisions and implement effective strategies. Ali was a frequent speaker at industry conferences and meetings.
Ali is a member of the International Society of Hospitality Consultants (ISHC). In 2016, Ali was awarded the Lori Raleigh Award for Emerging Excellence in Hospitality Consulting from ISHC. Ali earned her bachelor’s degree from Cornell University’s School of Hotel Administration.