Visibility is Part of the Job Now
In my other world as a bestselling novelist and writing coach, I spend a lot of time talking about visibility. For an author, writing a great book is the minimum. It doesn’t matter how good it is if readers don’t know who you are. People want to understand the person behind the work. That sense of connection is harder to create now, which makes it more important.
This is just as true in the hospitality industry.
If you want to get noticed by peers, clients, or leadership, it’s not enough to do good work. You have to be seen. You have to make your voice heard and establish a presence people recognize. People pay attention to those they hear from. They remember the ones who explain things clearly. Over time, they trust the people they recognize.
That matters more now than ever. It’s so easy to generate bland content these days. AI can produce slides, summaries, and talking points in seconds. We've all seen the terrible AI LinkedIn posts. Most of it sounds generic at best, non-sensical at worst. Moreover, the reader has no sense of who the author really is, because they're hiding behind soulless writing.
What stands out is clear thinking from someone who sounds real.
Visibility is not about posting every day or building a following. It’s about being seen often enough that people remember you.
That can be simple. Present your work instead of just sending it. Speak up in meetings where decisions are being made. It can also be more intentional. Say yes to opportunities to present, even if it’s uncomfortable. Get on stage when you have the chance. Put your face on camera and talk through an idea on LinkedIn. It doesn’t need to be polished. It needs to be clear, and it needs to sound like you.
If you become more visible, people start to understand how you think. They know what to expect from you. That makes it easier for them to trust your perspective when it matters. This affects your day-to-day work, and it affects your career. The people who move forward are often the ones who are clear and consistent in how they communicate, not just the ones who are right.
You don’t need to change your personality or feel the need to perform. You just need to show up. Let the community see and hear from you, because all that good work you're doing won't mean very much if no one remembers who you are.
U.S. hotel ADR rises above inflation for the first time in more than a year— CoStar
A useful signal that pricing power may be stabilizing after a softer stretch. Worth reading for context on whether recent gains reflect real demand strength or just short-term movement.
Travel associations react to end of partial government shutdown — Hotel Dive
A quick look at how policy disruption continues to affect travel demand and sentiment.
The 2026 World Cup won’t deliver demand the way hotels expected — here’s how to respond — Hospitality Net
A more measured take on World Cup expectations, with a focus on how operators should adjust strategy rather than assume outsized demand. Pairs well with any planning around event-driven performance.
Each month we feature a quick, practical communication tip designed to help you become a more confident, compelling speaker—whether you're presenting to a room of executives, leading a team meeting, or just trying to make your point clearly over email. These insights come straight from our coaching sessions and live workshops.
Click on the video to watch this month’s tip.
Whether you’re looking for data-driven insights to guide your hospitality strategy, want to explore our communication coaching programs, or have a question about one of our forecast products, we’re here for it. Reach out to see how Larkspur can support your work in hospitality through sharper storytelling and smarter data.