Our First Two Years
As we head into year three of Larkspur, I took time to reflect on our first two years. We love working with data, so that’s where I started. We completed 120 forecasts and 8 research projects, hosted or presented at 11 workshops, and worked with 43 clients, including 10 DMOs and associations. These are strong results for a growing business.
But it’s not just about the volume of work. The real story is the people. Over the past two years, we’ve had the chance to reconnect with former colleagues, collaborate with industry friends, and build new relationships. We are grateful for those connections, and they are what make this work possible.
We’re proud of what we’ve built so far, and we’re excited by what’s ahead. This year, we’ll continue investing in our business and offering products and services that help you make better sense of the data in your company. Ultimately, helping you tell clear and compelling stories.
We enjoy writing this newsletter each month and hope you find value in the content. If there’s a market you’d like featured or a topic you want us to cover, let us know. And if you find this newsletter useful, please pass it along to someone who might enjoy it, too.
Thank you for being here with us.
We’ve been watching winter weather patterns and their impact across the country. Some regions are seeing abnormal snow and ice, snarling travel (likely affecting many of you trying to get to ALIS last week) and contributing to performance declines. At the same time, other areas, like the Colorado mountains, are dealing with a snow drought.
I’m also personally excited to watch the Winter Olympics, which kick off Friday in Milan. As with any major event, there are plenty of questions about the impact on hotel performance. This article offers a helpful look at what we can expect around the Winter Olympics.
Each month we feature a quick, practical communication tip designed to help you become a more confident, compelling speaker—whether you're presenting to a room of executives, leading a team meeting, or just trying to make your point clearly over email. These insights come straight from our coaching sessions and live workshops, and are meant to be immediately useful—no jargon, no fluff, just tools to help you communicate with impact.
Click on the video to watch this month’s tip.
Whether you’re looking for data-driven insights to guide your hospitality strategy, want to explore our communication coaching programs, or have a question about one of our forecast products, we’re here for it. Reach out to see how Larkspur can support your work in hospitality through sharper storytelling and smarter data.